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Design
Structure & design sign-off
Validate the structure and the sections that will appear on the page (what each section will convey)
Sections, order, and intent confirmed — no verbal-only decisions
Owner: Designer + Growth / CMO
Every Figma comment is resolved or explicitly rejected with a reason
No "unanswered and unprocessed" comments at launch
Owner: Designer
All visuals and product screenshots meet the brief
Format, speed, and content spec confirmed per agreed shot list
Owner: Designer
Copy
Copy sign-off
EN copy reviewed and approved in the shared Notion table
Every row has a clear status — no blank or ambiguous cells
Owner: Growth / Marketer + CEO
FR copy reviewed and approved in the same table
FR is not a blocker for the EN launch, but must be done before FR goes live
Owner: Growth / Marketer + CEO
Brand style applied consistently (casing, terminology, tone)
e.g. "Test" always capitalised, plain vs natural language used consistently
Owner: Growth / Marketer
Copy is implemented in Figma wireframes as the Notion table
Middle step between having things approved in Notion and moving to Webflow — staging copy matches approved Notion table exactly
Owner: Designer
Mandatory
Forms
Form & HubSpot setup
Form submits correctly and confirmation state works (success message or redirect)
Tested on desktop and mobile
Owner: Designer
Form has a clear, explicit name in HubSpot
Name must be self-explanatory to anyone on the team (e.g. "Homepage - Demo Request EN" not "Form 3")
Owner: Growth / Marketer
Leads are saved with the correct source attributed
Source field reflects the specific form, not a generic value
Owner: Growth / Marketer
Automation is set up and tested for leads coming from this form
Includes call tasks, email sequences, or another follow-up
Owner: Growth / Marketer
Newsletter subscription default is explicitly set per the brief
Documented whether users are opted in or out by default
Owner: Growth / Marketer + CEO
Technical
Technical gate
Desktop PageSpeed ≥ 90
Screenshot shared and approved before launch
Owner: Designer
Mobile PageSpeed ≥ 80
Hard minimum — below this blocks launch
Owner: Designer
All videos play correctly (audio, playback, mute state)
Hero, demo, and product videos tested on desktop and mobile
Owner: Designer
All images have explicit width and height attributes
Prevents layout reflow and improves CLS score
Owner: Designer
All images have descriptive alt text (not filename dumps)
"Dashboard showing real-time analytics" not "screenshot-2024-final-v3.png"
Owner: Designer
All CTAs link to the correct destination
Demo, free trial, and footer CTAs verified — no redirects to wrong pages
Owner: Growth / Marketer
OG tags complete and tested (title, description, image)
Paste the URL into a social preview tool (opengraph.xyz) — image renders, copy is correct
Owner: Growth / Marketer
Basic SEO audit complete (meta title, description, H1, alt text)
Owner: Growth / Marketer
hreflang tags set correctly for EN / FR versions
Each language version points to the other — prevents Google from indexing both as duplicates
Owner: Designer
Internal linking in place where relevant
Page links to at least one related page or key CTA destination
Owner: Growth / Marketer
Page is added to the menu and footer (where applicable)
Both updated and links tested before launch
Owner: Designer
Launch
Final review & launch
Staging link shared with all stakeholders at least 24h before launch
No same-day reviews — everyone has time to actually test
Owner: Designer
CEO has given explicit go/no-go in writing
A reaction emoji is not a go — needs a clear "approved" or equivalent
Owner: CEO
At least one person (not the designer) has tested on mobile
Owner: Marketer + PM
Launch happens before 5pm — enough time for a smoke test after going live
No end-of-day launches where bugs sit overnight
Owner: Designer
Post-launch smoke test completed and confirmed in the channel
Check videos, CTAs, form, and language switcher on production
Owner: PM + CMO
Known post-launch improvements logged (not blocking, but tracked)
e.g. A/B tests, wording tweaks, mobile perf improvements
Owner: Designer